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5 Mar 2015

Austrian fashion design online shop Lieblingsbrand plans to open in late spring

Since 3 March, the new market place Lieblingsbrand.at by Viennese designer and organizer of fashion projects Cloed Baumgartner can be supported via the crowdfunding website wemakeit.com; the project is pledged with 11,111 Euros and runs until 10 April. Together with designer, interior-stylist Marlies Winkelmeier and web developer Bernd Artmüller (blazebit.com), Baumgartner plans to start the new market place in late spring 2015. The idea behind the project is to build a website where Austrian design brands can be found easily and where users can shop them. The products will be sent directly from the studios of the designers to the buyers. In the first step, Lieblingsbrand (which means as much as 'Favorite Brand') will offer clothing, jewellery and accessories. It's announced that in the second phase, the market place will open for the presentation of service providers and product designers. Additionally, Marlies Winkelmeier will stage and organize accompanying pop-up-store events.

fig.: Marlies Winkelmeier (Stylistin), Cloed Baumgartner (Innovationsmanagerin), Bernd Artmüller (IT). Photo: (C) Lieblingsbrand.at 2015.


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