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6 October 2016

'White Heat' campaign for frameless sun and optical glasses by Andy Wolf photographed at Laas marble in South Tyrol

New York visitors know the white Laas marble ('Lasa Marmo' from Laas or Lasa in South Tyrol, Italy) probably from the subway station Ground Zero at the World Trade Center transportation hub; the building in new architecture was opened this year. The landscape of the alpine region where the white, very pure marble originates from was chosen by Andy Wolf Eyewear for the shooting of the new campaign for the 'White Heat' Fall/Winter 2016/17 collection of the label's first frameless optical (6 models) and sun (4 models) glasses. Together with photographer Elizaveta Porodina and the German model siblings Lou und Nils Schoof, the team of Andy Wolf staged the futuristic metal-acetate eyewear at Lasa Marmo and at the sculptor & stonemason Mayr Josef.

Andy Wolf (founded 2006) counts to the most active Austrian design labels. At the news page, Andy Wolf publishes insights into its activities and upcoming events such as the dates of the next tradeshows (Stuttgart, Hong Kong, Munich, New York) where the eyewear will be on show.

fig.: Left sunglasses 'Zuri', right 'Zaire' by Andy Wolf, 'White Heat' Fall/Winter 2016/17 collection. (Campaign image sent by Andy Wolf Eyewear.)
Credits:
Photography Elizaveta Porodina | porodina.net
Photography Assistant Josef Beyer | foto-beyer.com
Production Peter Klotz | andywolf.com
Production Assistant Mona Mete | mntag.de
Model Nils & Lou Schoof | placemodels.com
Styling Christina van Zon | christinavanzon.com
Make-up & Hair Stella von Senger | stellavonsenger.com
Retouch Patrick Kern | bildergut.com
Location Lasa Marmo | lasamarmo.it
Bildhauer Steinmetzmeisterbetrieb Mayr Josef | mayr-josef.com
Special Thanks By Malene Birger (bymalenebirger.com), Esther Perbandt (estherperbandt.com), Frisur (frisurclothing.com), Mads Dinesen (madsdinesen.com), Tim Labenda (timlabenda.com), Vektor (vektor-berlin.com), Velt (velt.ch).



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