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28 October 2016

Bik Bok's second blogger collaboration with Instagramer Angelica Blick

Fashionoffice reported already several times about the blogger collaborations of Scandinavian label Bik Bok (belongs to Varner textile company, headquartered in Norway with destinations all over the world) such as last year about the collection by the Austrian blogger Tatjana Catic or Elsa Ekman from Sweden. Bik Bok blogger collaborations have one in common: the design inputs come from presenters of a new form of model-writer-artists who are quasi born out of the internet. It's the second time that Bik Bok teams up with Swedish model-writer Angelica Blick who can be counted with 1,2 million Instagram followers to the 'trendsetters' in lifestyle questions. Her Instagram pictures communicate easy living on travels from sunny sand beaches to sea-blue pools; after the consumption of Angelica Blick's photos, it's like a salty ocean scent keeps for seconds in mind. The model-blogger's Bik Bok x Angelica Blick collection reflects this easiness, lightness of living. The designs of items like a bomber jacket, jersey sweaters or light dresses are inspired by Angelica Blick's own clothes.

fig.: The campaign image (with Angelica Blick as model in embroidered dress in muted orange) for the upcoming 'Bik Bok x Angelica Blick' collection (available from 10 November) was shot at a motel in the desert of Los Angeles.


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