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11 February 2016

Luxury meets fashion democracy at the couture-commerce-mix by Brian Rennie for HSE24

The European 24-hours home shopping channel HSE24 (TV, online, mobile) launched the new couture inspired women's wear collection 'Brian by Brian Rennie' with a campaign showing model, TV-personality, actress Franziska Knuppe. HSE24 started 1995 on TV; Brian Rennie's collection marks a (luxury-)milestone in the history of the company which is known for affordable lifestyle products in the fields fashion, beauty, wellness, home and techniques. Even the items by Scottish designer Brian Rennie (worked as design, creative director for labels like Basler or Escada) are affordable, but they are breaking the rules of average daywear as the designer's signature glamour touch is applied on - such as on view at the image left - a classical denim biker jacket with sequin decoration or leggings made of marine-blue leather. Part of the campaign is an own magazine with statements of the HSE24 team members about the decision to join forces with a designer who is known for celebrity couture but also for his practical designs, or an interview with the designer himself where he speaks about the 'Couture-Commerce-Mix', new ways how fashion is communicated online (keywords: mobile, tablets and real-time) and the new 'fashion democracy' (keywords: wearable glamour, everyday luxury). A video interview with Brian Rennie (designed already for Halle Berry, Kim Basinger, created the wedding dress of Jennifer Lopez,...), is published on the magazine-like page of the collection on

fig.: German model, actress Franziska Knuppe in one of the outfits of the exclusive collaboration of HSE24 with Brian Rennie and at the picture right, together with the designer. The 'Brian by Brian Rennie' pieces are available online and on air (TV) since February 2016. Photos (styling Oliver Rauh; hair & make-up Gaby Speckbacher): Dina Veit/HSE24.

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