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18 May 2016

Vienna Insight: Denim trends presented by retailer Turek

Today, the Viennese jeans and streetwear retailer Turek presented the latest trends by labels like Replay, Pepe Jeans, etc on occasion of the store chain's meeting with the press. The store chain is known for being a pioneer in jeans fashion; it premiered labels like Levi's or Diesel in Vienna such as Fashionoffice has learned today insider know-how from the city's fashion business. For some newcomer labels like Nudie or Herrlicher, Turek is still the exclusive retailer in the city.

fig.: The image shows the daughter of the store chain owner Jasmin Turek with high-rise waist jeans by Nudie.

Jasmin Turek just came from the airport from a meeting with Replay in London and told Fashionoffice that the new Neymar Replay very slim cut jeans are even part of the luxurious range at Selfridges London. The Turek owner family and its team of buyers are continuously on search for new interesting labels and especially ones with a message such as jeans label Nudie which has collaborated already with Amnesty International or offers consumers the repair (mending) of jeans such as the store team explained their stategy.

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