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2 September 2016

Highlights Fall/Winter 2016/17 seen at TV/online retailer HSE24 presentation in Vienna

Yesterday, Munich-based TV and online retailer HSE24 presented highlights of the Fall/Winter 2016/17 collection at a press event in Vienna. Stylist and presenter Martina Reuter guided through the collection of several labels like Alfredo Pauly (jacquard jacket with rose pattern on this page), Brian by Brian Rennie (elegant rock'n'roll chic), or Lola Paltinger (dirndl dresses). Recently in August, Martina Reuter spoke on occasion of the HSE24 Trend Week about the new trends and yesterday about the advantage of items which can be styled perfectly with skirts, jeans etc such as the blouse with leopard allover print by Judith Williams - a piece with many possibilities. The TV programme complements the online shops on,,,, and vice versa. The labels and products can be searched online while the TV broadcast offers entertaining information about the product range. Concept of the TV channel is to work with professionals for the live broadcastings. The Trend Week (Trendwoche) is only one of various formats HSE24 runs on TV; the next Trend Week will be broadcasted in time when the first Spring/Summer 2017 items will be available at HSE24 in February 2017.

fig.: Trend & Style August 2016; special shooting New York cover. Trousers in camel color by C'est Paris by C'est tout; blazer and blouse by Alfredo Pauly. Photo: HSE24.

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