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12 February 2016

Swarovski celebrated the 'Sea of Sparkle' collection with fashion and film scene at the flagship store in Vienna

Yesterday, Swarovski invited the Austrian fashion and film scene to the 'Sea of Sparkle' Spring/Summer 2016 collection presentation at the re-designed flagship store at Kärntnerstrasse 8 in Vienna. Fashionoffice followed the invitation and met there seemingly 'toute Vienne' like couture designer Anelia Peschev (especially known for evening dresses) and Thomas Kirchgrabner, Head of Couture Atelier at Lena Hoschek. Thomas Kirchgrabner wore on this evening the 'Waterfall' necklace of the 'With Miranda Kerr' collection; the impression that water and sea themes dominated the scenery was continued at the second floor of the store where a mermaid presented the colorful 'Sea of Sparkle' pieces on the exclusively by Zaha Hadid for Swarovski designed metallic-silver astonishingly soft cushioned furniture.

The music was mixed by Edita Malovcic who belongs currently to the most requested actresses in Austria. Edita Malovcic is also active as singer, songwriter under the name 'Madita' and will appear today as jury member at the TV live broadcast of the pre-selection for the Eurovision Song Contest 2016. Asked about her jury member role, Madita said: "Somebody has to take care that the best will be selected," and as the music for ESC in Stockholm will be chosen not only by the jury but the audience with live-votes as well, the actress, singer asked: "Will you join the voting?" For sure; already started with pre-listening the 10 songs.


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