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22 May 2016

Swatch watch on occasion of the upcoming summer football matches

From 10 June until 10 July, the European football championships (the UEFA Euro 2016) will happen in France. In Vienna for example, one of the big trends are live-streaming events for watching the matches together at public places. Time is for sure an important variable to get into the right fever with this ball sport. Swiss label Swatch presents for summer the 'Footballissime' (limited edition; in stores worldwide and online on The watch is designed after the classic visual of a football in black and white. The loop at the wrist band shows a white trophy - it can be replaced with the country flag (24 flags in sum) of the favored team. But there can be worn also more than one loop or flag on the band!

Parts of the purchase of the Footballissime will go to the French 'Play International' organization for the support of children's education programs which base on the sports and game playing inspired teaching method 'Playdagogie'. Projects run in France, UK, Haiti, Burundi, Brazil,...

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