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27 September 2016

Lifestyle of an iconic beverage translated into fashion: Tezenis teamed up with Coca-Cola

Recently on 22 September, Tezenis and Coca-Cola launched the collaborative collection which is inspired by the lifestyle associated with the beverage label. Coca-Cola is one of the globally known brands with a message which works transnationally: the label stands for joyful living and the currently used slogan 'Taste The Feeling' is like a call for perceiving the world with all senses.

Tezenis has applied the Coca-Cola logo on underwear, t-shirts, sweatshirts, trousers, etc of a capsule men's and women's wear collection. The idea behind Tezenis X Coca-Cola and its single pieces is named 'transversal'. The items are transversal in the meaning that they can be combined easily with other clothing from the wardrobe for example jeans, skirts or used to complete even fitness outfits. The collaborative collection was presented at the catwalk during Milan Fashion Week on 20 September (images). Several hours ago, following dance video was posted on Tezenis' Facebook.

Photo: © Tezenis.


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