17 May 2016
Eterna collaborates with Whysheckler.com men's wear blogger Marvin Sheckler
For the launch of the new Super-Slim-Shirt, Eterna collaborates with men's wear blogger Marvin Sheckler who contributes photos and postings such as on his blog Whysheckler.com. Under the title 'Das perfekte Hemd' ('The perfect shirt'), Marivn Sheckler publishes an article with images and his personal experience wearing the super slim shirt. The shirt with small Kent-collar is designed for very slender bodies and made of stretch material (97% cotton, 3% elastane) which mustn't be ironed. Currently, it's offered in black, white and light-blue. Eterna announced that the color range of the Super-Slim-Shirt will be extended in future.
fig.: Marvin Sheckler campaign image for the Eterna Super-Slim-Shirt which is available since May 2016 in Eterna stores and online under the address eterna.de/super-slim where further information by the 20-years old world traveling men's wear blogger with base in Frankfurt, Germany, is published. Whysheckler.com's Marvin Sheckler embodies with his streetstyle-gentleman look the style of the shirt which is launched as tip for the ones who search for 'My First Shirt' suitable for business, the club, city walks or the first date.