5 April 2018
Margaret and Hermione swimwear SS18 staged with expressive dance move film and images by Irina Gavrich
The poses and dance moves of the Margeret and Hermione swimwear Spring/Summer 2018 'Women' campaign images and film by photographer Irina Gavrich remind of early 20th century expressive dance celebrating nature, freedom and the power of the body.
In 2015, Vienna-based Margaret and Hermione was founded by Barbara Gölles who studied fashion design at the classes of Raf Simons and Veronique Branquinho at the University of Applied Arts Vienna. With the Spring/Summer 2018 collection 'Women', the label pays homage to women who are fighting for their dreams. Margaret and Hermione mentions artist Georgia O'Keeffe or actress Tilda Swinton as inspiring sources.
The swimsuits, bikinis and kimonos are uni-colored in blue, red, green or show prints with abstract patterns of faces or hands. The fabrics with sun protection UPF (Ultraviolet Protection Factor) 50+ are made of recycled fishnets.
Photo: (C) Irina Gavrich.
Credits of the campaign film:
Art Direction: Irina Gavrich
Editing: Katharina Senn
Camera: Rupert Kasper
Make-up & Hair: Lydia Bredl
Models: Marie Jorgensen/Wiener Models; Anne Wunderlich/Stella Models.
WOMEN from Margaret and Hermione on Vimeo.