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fig.: Portrait of Richard Prince. Photo: Rudolf Sagmeister; (C) Kunsthaus Bregenz. Photo provided on occasion of the exhibition 'Richard Prince - It's a Free Concert' from 19 July until 5 October 2014 at Kunsthaus Bregenz in Vorarlberg, Austria.

Car meeting on occasion of Richard Prince's art show

...on 31 August 2014 at Karl-Tizian-Platz in front of Kunsthaus Bregenz in Vorarlberg, Austria. Between 10:00 and 18:00, owners of historical US cars will present their vehicles there. Additionally, Kunsthaus Bregenz plans a special tour through the exhibition 'Richard Prince - It's a Free Concert' with focus on the artist's car sculptures such as Elvis or The Doors (on view at the video below). The US artist is - such as he says at the video portrait, not a punk or hippie. His works have a typical counterculture appeal which was born during the same time (60/70ies) when hippie- and punk-subcultures developed. Prince reflects upon men's dreams which are filled with images from mass media, advertising and popular culture - three fields which became in the 1960/70ies more and more important for the construction of identity. He re-photographed images from (motorcycle-)magazines such as for the Cowboys and Girlfriends series or re-worked famous logos like the Playboy bunny as 'Skull Bunny' (used in 1991 for a bag).

"His iconic photographs of Cowboys, as well as the sculptural Hoods, are a commentary on American consumerism and a constructed reality based on stereotyped notions of masculine virility," wrote Wall Street International about the artist's work.

The artist himself became in the meanwhile co-producer of today's identity through consumer goods like Louis Vuitton handbags (SS2008) which show spray painting and texts by Richard Prince. The texts are from the artist's 'Joke'-series such as this one (image of the 'Graduate Jokes Bag'): "What a fight. When the bell rang, I came out of my corner and threw six straight punches in a row. Then the other guy came out of his corner."

Video: Richard Prince speaks about his work on occasion of the exhibition 'Richard Prince - It's a Free Concert' at Kunsthaus Bregenz (19 July - 5 October 2014).

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