11 October 2015
Current activities at the Peak Performance digitally driven snowblower at Hintertux Glacier
Since 29 September, the Peak Performance snowblower at the Hintertuxer Gletscher (Hintertux Glacier) in Tyrol, Austria can be digitally activated by users via Instagram photo uploads with the hashtag #justaddski. It's announced that users who upload photos until 27 October have the chance to win collection pieces; the overall winner (best photo) will win holidays at Hintertux including ski pass, hotel, flight (rules, prizes, etc).
On the justaddski website, the snow depth is measured simultaneously with photo uploads and has reached today already 9.990 cm - more than expected on the digital snow stream. (Annotation: The snowstream needs longer to mark the new height.) The photos range from classical impressions of mountaineering over landscape images to more extraordinary pictures like the one of a snow dog.
It's nice to look through the Peak Performance/Hintertux #justaddski social media campaign gallery which appears in this context like a digital snowblowing ritual to summon a great new ski season. Well, Hintertux is a year around ski region in Austria; several seasonal ski regions are already open, others will have enough snow for sports in the next days, weeks (calendar).