30 March 2016
Designers of the advertising industry are in the focus of the upcoming MKG Hamburg exhibition 'Sneakers. Design for Fast Feet'
When it comes to design exhibitions, MKG Hamburg is one of the most interesting destinations in German-language Europe. Fashionoffice previewed already the MKG program for 2016 and mentioned especially the exhibition 'sports|no sports' (article) which starts in summer. Already this spring begins another sports theme-related exhibition 'Sneakers. Design for Fast Feet'. From 13 May until late August, MKG will throw light on the cult around sports shoes with the presentation of around 100 posters and other printed promotion material which were created by designers and distributed by - in many cases - international agencies. Additionally, sneakers from private collections will be on show. The focus of 'Sneakers' lies not only on shoe design, but the design of a product's 'cool image' developed by creative people of the advertising industry.
fig.: Éder Suria (Illustration) for Asics Europe B.V.
Pizza, released: 6/2012;
Poster, 43,1 x 59,9 cm.
Agency: Mullen Lowe Brasil Publicidade Ltda. © Mullen Lowe Brasil; Éder Suria.