28 September 2016
Mineral water label Vöslauer presents fashion and an award-winning city bike at the upcoming Blickfang Vienna (28 - 30 Oct)
The traveling design fair Blickfang released the program with special events which will happen between 28 and 30 October at MAK (Museum of Applied Arts) in Vienna. It's the 13th time that Blickfang organizes the fair at MAK for forward-thinking designers from various disciplines like architecture, fashion and even mobility such as Vienna-based folding bike label 'Vello'. The practical city bicycle received the Red Dot Award in 2015 and was upgraded now with self-chargeable electronic technology - the battery recharges via the rider's pedal activities. For the electric folding city bike - the Vello Bike+, Vello has started earlier this month a campaign on Kickstarter (video embedded below).
Vello will be one of the brands at the booth of Austrian mineral water producer Vöslauer. The motto of the show 'Gesunder Lifestyle' (translated 'Healthy Lifestyle') is dedicated to an active and sustainable style of living - and fitness. Vöslauer selected additionally to the Vello city bikes, swimwear by Mangelware (on the image above) and backpacks by Franz Textilmanufaktur for the visualization of the motto.
fig. above: Swimwear by Vienna-based label Mangelware at the Vöslauer 'Gesunder Lifestyle' show at the international design fair Blickfang Vienna (28 - 30 October 2016). Photo: Monika Holzner; © blickfang.