31 January 2012 - Short Message

Adidas #sportswear SS2012 campaign #video showing a man and a woman in a fencing scenery

The adidas SLVR SS2012 campaign for the new white and pop colored pieces in tailoring/sportswear fusion style will be released in full in February 2012 on the brand's new designed website on slvr.com. adidas SLVR Creative Director Dirk Schönberger says about the style of the brand: "It’s about staying open to ideas, concepts and a lifestyle. With SLVR it is the fusion of tailoring and sportswear to create something that I believe is relevant to culture right now."

Video: adidas SLVR Spring/Summer 2012 Campaign. Creative Direction of the campaign: Pietsch Lim; Photography/Video Direction: Willy Vanderperre; Styling: Alister Mackie; Hair Stylist: Anthony Turner; Make-Up: Gucci Westman; Models: Marique Schimmel, Benjamin Eidem.


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