Fashion.at
A smiling man and woman stand together in a modern, sunlit kitchen, chopping colorful fresh vegetables on a white island counter. Large glass doors in the background open to a green, sunny yard.8 July 2025
From Fast Trends to Long Life: How Fashion Fatigue Fuels a Longevity Lifestyle
Running after trends is out—living longer, healthier, and more sustainably is in. New studies from Austria show a major shift in values.

8 July 2025 - Fashion.at Music Tip 🎧: 'Legalize Living' by The Hives, album 'The Hives Forever Forever The Hives' (August 29). The Hives' introduced their new single, 'Legalize Living,' with a passionate call to action. They describe life as increasingly restrictive, likening it to a "tight rollneck" or "smaller cages" and urge fans to resist "normalizing normalization." The band demands the "legalization of living" globally, encouraging people to join their campaign for change.
A traditional wooden Alpine chalet, symbolizing Austrian culture and nature, is trapped and isolated within a vast, sterile concrete courtyard, illustrating the paving over of the nation's heritage and nature.7 July 2025
Land of the Diggers: How Austria's Soil and Culture Are Being Paved Over
Austria's nature crisis deepens: 11 hectares of land vanish daily. WWF rewrites the anthem and calls for action.

Three people in different locations carry the same blue travel bag with the slogan 'Your journey. Your story. Not your bag.'6 July 2025
The Sharing Economy on the Move: Freitag's Travel Bags for Rent
Why own what you barely use? A look at Freitag Rent's travel bag service and the analog-digital mix behind its travel diary.

Couple in Kelly's red-and-white t-shirts in retro style; chip-print hat and anniversary design on back. Sports bag with 'Kelly's ...bringt Knistern ins Leben' text.5 July 2025
Flavor Meets Fashion: Kelly's Marks 70 Years with New Chips and Retro Clothing
70 years of crisp innovation and party vibes: Kelly's presents new BBQ chips, oven-baked snacks, and retro-cool fashion.

5 July 2025 - Fashion.at Music Tip 🎧: 'Gone' by Haim, album 'I quit'
A woman with sunglasses drives a modern car while a man in the passenger seat looks at his phone. The view from the windshield shows a highway winding through green hills and mountains.4 July 2025
Summer Travel by Car: Tips for a Safe and Responsible Holiday Drive
Car travel remains the top choice for Austrians on holiday. Asfinag offers practical tips for safe journeys—plus a sober look at rising train prices.

3 July 2025 - SIGN UP > TRENDLETTER 3-July-2025: Scents as Portals, Artists on Travel, Cuisine in Italy & Austria, Hair Protection Quiz
Person spreading Barilla Pesto Basilico e Mozzarella di Bufala Campana DOP on bread next to bruschetta with tomatoes, surrounded by ingredients like olives, herbs, and olive oil.2 July 2025
Culinary Bridges: How Italy Shapes Austrian Taste
Why do Austrians love Italian food so much? From vacations to pesto-packed summer meals, the culinary connection is strong. Plus: An ideal recipe for hot days when turning on the stove to cook is out of the question.

A symbolic AI-generated image of a medieval-style workshop, showing a modern artisan pouring golden molten wax from a rustic pitcher while focused on the traditional craft of candlemaking.1 July 2025
Scented Stories: How Perfumes Revive History, Crafts, Art, and Literature
Perfume as poetic memory: V Canto's Ceraiuolo and other scents draw on Italy's deep well of history, crafts, art, and literature.

Glass of Strawberry-Pistachio Espresso Tonic with Julius Meinl logo, surrounded by strawberries and pistachios.30 June 2025
Fresh Flavors at the Coffeehouse: Vienna's Ongoing Recipe Renaissance
Vienna's café culture isn't standing still—Julius Meinl blends strawberries, pistachio, and espresso for a new twist on tradition.

Anna Baar-Plommer, 'Mountain lake with Glockner group' (1860–1890), The Albertina Museum, Vienna. A tranquil mountain lake scene with the peaks of the Glockner group in the background, captured in naturalistic tones.29 June 2025
Wanderlust and Worldviews: Travel, Art, and Society in the Albertina's Summer Exhibition
This summer, while many Austrians take to the road, the Albertina Museum turns travel into art. Discover how journeys shaped creativity.

A woman wrapped in a towel is smelling lavender and has a Gehwohl cream tube placed beside her. 28 June 2025
The Scent of Memory: How Gehwohl Connects Foot Care with the Proust Effect
What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect.

A woman, seen from behind with a towel wrapped around her hair, looks out a large glass door at a scenic Austrian alpine lake with sailboats and mountains.27 June 2025
Hair Protection Quiz: From Mountain Peaks to City Streets
Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage!

27 June 2025 - Fashion.at Music Tip 🎧: Today marks the start of race weekend in Spielberg for the Austrian Grand Prix — the perfect time to spotlight 'Drive' by Ed Sheeran from the just-released 'F1 The Album' (out June 27 alongside the film). The album features major names like Rosé, Tate McRae, Doja Cat, Burna Boy, Roddy Ricch, Peggy Gou, Chris Stapleton, Tiësto, and more.
26 June 2025 - Fashion.at Music Tip 🎧: 'Lover Girl' by Laufey, album 'A Matter of Time' (August 22)
26 June 2025 - SIGN UP > TRENDLETTER 26-June-2025: Fashion AI, Law, Photography, Hair Style, Psychology of AI Prompting
Over-the-shoulder view of a woman at a white desk working on a large computer. The screen shows an AI-generated fashion photo of a model wearing embellished flared jeans, and a physical pair of the same jeans lies on the desk next to the keyboard.25 June 2025
From Cotton to Code: Two Vienna Exhibitions Rethink Fashion's Future
Two exhibitions opening in Vienna on June 26 take fashion beyond aesthetics: one confronts fast fashion's wasteful trail, the other explores AI-driven design.

Hair collection 'Gold & Honey' photographed by Hilde Van Mas, featuring hairstyles by Steinmetz-Bundy Privatsalon.24 June 2025
Sun, Style & Smart Haircare: Expert Tips for Summer Hair Protection
Sun-smart hair is more than a summer trend. Steinmetz-Bundy shares expert care tips for sun-smart hair and scalp protection in the hot season, as well as tips for haircuts that work with the season.

24 June 2025 - Fashion.at Music Tip: 'All Night' by Maroon 5 (official music video announced for June 26), album 'Love Is Like' (August 15)
The AI-generated picture is an over-the-shoulder view of a woman with long brown hair sitting at a table in a café, browsing a clothing retail app on her smartphone. A cup of coffee is on the table, and other café customers are blurred in the background.23 June 2025
Austria Debates Anti-Ultra-Fast-Fashion Law as Europe Follows France's Lead
Austria joins the debate on fast fashion: a proposed law targets Temu, Shein & Co. Handelsverband calls for action like France.

Photographic triptych featuring: the cover of Bruce Weber's book My Education (TASCHEN, 2025); Henri Cartier-Bresson's iconic 1932 photo Behind Saint-Lazare station in Paris; and Christine de Grancy's 1976 image of Vienna's Prater. Cartier-Bresson and Grancy exhibitions at Foto Arsenal Wien.22 June 2025
Lenses on Life: Bruce Weber, Henri Cartier-Bresson, and Christine de Grancy in Focus This Summer
A Sunday well spent: fashion.at previews Bruce Weber's upcoming book and two summer exhibitions in Vienna. Three photographers, one shared legacy.

Man with a drink overlooking Vienna from The Ritz-Carlton rooftop bar; race winner spraying champagne at the track with team members.21 June 2025
Fast Lane, Fine Views: How Vienna Celebrates the Austrian Grand Prix at The Ritz-Carlton
Vienna may not overlook the Spielberg track, but The Ritz-Carlton brings Formula 1 flair sky-high. Cocktails, expert talks and F1 vibes all weekend.

The visual of 'The Future of Human Resource Development: AI and Psychology in Harmony - 8th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.20 June 2025
Good Prompting is Good Thinking: A Guide to Enhanced Thinking with AI by Dr. Josef Sawetz
Is Good Prompting truly Good Thinking? Episode 9 of the podcast series 'Applied Psychology in Everyday Life' reflects on Dr. Josef Sawetz's insights on how AI interaction enhances cognitive skills like computational thinking, creativity, and imagination.