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15 April 2024
Which hair color is the rarest in the world and became the trend color in 2024? Viennese hairdresser Steinmetz-Bundy has created an entire haircut collection for the hair color 2024.

Viennese hairdresser Hannes Steinmetz of the Steinmetz-Bundy Privatsalon launched a special haircut collection for the trend color 2024 with a campaign shot by one of the country's most requested photographers, Hilde Van Mas, who has already worked for international magazines and clients. The photoshoot incorporates another color of the year...

14 April 2024
Genderless dressing is a big topic in fashion. But have you ever thought about fashion without gender boundaries? Viennese bag label Ina Kent has.

Under the motto 'make your choice', the Viennese bag label Ina Kent launched a new campaign to promote fashion without gender boundaries. The brand is not jumping on the bandwagon of the genderless fashion trend, but rather changing the perspective of gender roles, or more precisely, boundaries, to make room for male and female parts in one outfit. In the recently released press information, the bag label states that 'genderless dressing' is no longer a novelty in high fashion bubbles and among Gen-Zs, while fashion without gender boundaries is not yet part of a lived reality in everyday life...

13 April 2024
What is the biggest tourist attraction in eastern Austria? It is neither nature nor a cultural landmark. Can you guess?

The east of Austria has many beautiful and interesting places. There are extraordinary nature locations or an old Roman town where you can step back in time to the days of Marcus Aurelius, gladiators and tribunes, etc. But the real tourist hotspot in eastern Austria isn't nature or a cultural spectacle - it's a shopping village built in the mid-90s, opened in 1998. With 6.8 million visitors from all over the world in 2023, it's clearly one of the country's must-see destinations. At a press conference, McArthurGlen Designer Outlet Parndorf...

Latest Posts archive

13 Apr 2024 - Fashion.at music tip: 'Yeah x10 [MIXED]' from the 9-tracks mix by DJ and producer Boys Noize of the score by Trent Reznor and Atticus Ross for the upcoming sport romance 'Challengers' by director Luca Guadagnino, starring Zendaya, Josh O'Connor and Mike Faist.

12 Apr 2024 - Fashion.at watch tip: On April 17, the AFA (Austrian Fashion Association) Movie Club and the Climate Biennale Vienna present a documentary about the shrinking clothing and textile industry in Austria due to the globalization of production. It's announced that workers will give insights into their work and craft.

12 Apr 2024 - Music 'Abomination' by Lynks, album 'Abomination' (out now). The Guardian writes "...Lynks wanted to reclaim "abomination" as "a badge of honour – to find the power in shame...."..."

10 April 2024
Outdoor apparel and equipment company Vaude launches second hand online platform with rental service as latest circularity project

The German outdoor company Vaude, known for its commitment to environmentally friendly materials and production processes as well as its strategies to reduce waste, emissions and save resources, today launched the new online store with a press release and a podcast providing knowledge and tips on how to extend the life of products and the growing trend of buying used products including a call to politicians...

9 April 2024
Fashion.at's travel tips for Styria: Swimming and exploring history through art in Altaussee, transforming the fashion business through design in Graz, taking public transport to the Formula 1 Grand Prix in Spielberg,...


Fashion.at looked through the program of events that will take place in the coming months throughout the Austrian state of Styria, also known as the green heart of the country. It's a fine mix of cultural and sporting activities that can be actively participated in, such as building a fashion-related social sculpture with others or taking on the challenge of...

8 April 2024
What are the trendy shoes for summer 2024? Austrian shoe brand Högl presents some highlights and provides insights into the inspiration

As the trend color of this summer, Högl presents lime which one of Fashion.at's favorites for ballerinas in 2024. Another trend is inspired by literature and film...

7 April 2024
Bogner's Fire+Ice teamed up with Austrian mountain sports enthusiast, runner, cyclist and content creator Katharinaannamaria

In the first week of April in Vienna it seems that not an hour goes by without the computer's automatic weather report announcing the next heat record. Personal calendars for outdoor sports activities will have to be rewritten. Skiing seasons will become shorter, while runners are likely to escape the heat of urban environments more often to the mountains. This week, Fashion.at received news from Bogner's Fire+Ice line with pictures showing, among other models, Tyrolean content creator and alpine sports enthusiast Katharinaannamaria...

5 April 2024
Fashion.at's best memory of exploring an Italian island: This car made winding mountain roads up to a volcano and through narrow hilly streets a pleasure.

Browsing through the press releases that arrived in the inboxes of Fashion.at, the ones about the Lancia Ypsilon cars, strongly associated with urban lifestyle and fashion, brought back memories of exploring an Italian island with such a chic car. The exploration of Sicily began at the airport in Catania, where Fashion.at had already organized the rental car from Vienna...

4 April 2024
Where to find the best fries? Fashion.at restaurant tip in Burgenland

Fashion.at made a detour to Lake Neusiedl for a short break. It was a cloudy, but calm day. The temperatures gave a first taste of the summer season. The restaurant where Fashion.at found the excellent fries has a turbulent past, especially due to the effects of climate change...


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