Fashion.at

Interior of SNUD Concept Store in Vienna with fragrance displays, furniture and curated interior design. 9 July 2026 Beyond the Mainstream: Vienna Concept Store Shares Summer Fragrance Picks
Vienna's SNUD Concept Store presents its favorite niche fragrances for summer, ranging from aquatic scents to Mediterranean inspirations.
Model wearing a sculptural silver dress inspired by Capri-Sun pouches during the 'Outer Space' Spring/Summer 2027 runway show at Berlin Fashion Week. 8 July 2026 From Space Age Packaging to the Runway: When Fashion Becomes Advertising
How Marina Hoermanseder's Berlin Fashion Week SS27 show illustrates the role of brand collaborations, space-inspired design and runway storytelling.
Gustav Klimt's Red Sketchbook, a study for 'Judith' and the painting 'Judith' (1901) presented as part of the Belvedere's new digital collection catalogue. 7 July 2026 Belvedere opens Gustav Klimt research to the public with landmark digital catalogue
The catalogue connects art history, conservation, archives and research — revealing fresh perspectives on Klimt, Vienna Modernism, fashion and design.
Journalists, photographers and guests outside a Paris couture show venue on a sunny July day with models arriving and media recording the scene. 6 July 2026 Haute Couture Week in Paris: Between Livestreams and Digital Control
Paris couture digital: some shows stream live, others appear as films. New systems reshape how fashion is seen, shared and protected.
Blue School of Fish ceramic plate and lakeside table setting by Lake Traunsee from Gmundner Keramik's 2026 collection. 5 July 2026 Inspired by Lake Traunsee: How Gmundner Keramik Turned Local Waters into a New Tableware Design
The Blue School of Fish collection links regional identity with centuries-old craftsmanship.
An open, neatly packed suitcase on a bench in a bright hotel room with a garden view. 3 July 2026 Style Guide for Austria's Festival Summer: What to Pack for Culture, Lakes and Mountains
Austria's festival regions combine hiking, lakes, and an international cultural program. Packing tips for hikes, swimming trips, and evening events.
Albertina Director General Ralph Gleis with Ottmar Hörl's giant pink Dürer hare on the museum roof in Vienna. 2 July 2026 Albertina at 250: Why a Giant Pink Hare Returns to Vienna
A giant pink hare returns to Vienna for the Albertina's 250th anniversary, with free admission, exhibitions, a paper procession and an AI museum guide preview.
Album cover for The Stroke's 'Reality Awaits' featuring a cowboy on horseback based on Richard Prince's 'Untitled (Cowboy)' (1989). 1 July 2026 The Strokes' 'Going Shopping': Music, Art and Consumer Culture
A new Strokes video, a Richard Prince artwork and a Vienna exhibition connect music, contemporary art and consumer culture.
Two parcels comparing EU customs categories for clothing and cosmetics with flat-rate fees. 30 June 2026 EU's New €3 Customs Duty Reshapes Low-Value Imports
From 1 July, the EU's new €3 customs duty changes low-value imports from outside the Union. Vienna's retailers see it as a step towards fairer competition.
Bartender preparing the alcohol-free 'House of Beans' cocktail with Barettino Zaffiro at Josef Cocktailbar in Vienna. 29 June 2026 Alcohol-Free Aperitivo Culture Finds a Place in Vienna's Bar Scene
Drinking habits are changing. A new generation of premium alcohol-free aperitivos and bartender-created mocktails is reshaping Vienna's bar culture.
Melon, lemon and sparkling water served in a glass carafe with two glasses beside a pool on a hot summer day. 28 June 2026 Healthy Summer Drinks Quiz: Test Your Ingredient Knowledge
How much do you know about healthy summer drinks? Test your knowledge of hydration, ingredients and nutrition in seven questions.
Monika Kycelt and Kevin Knabe at the Modeschule Hetzendorf graduation show alongside a runway presentation of the new Trzesniewski workwear designed by students. 27 June 2026 Hetzendorf's 'Umbruch': A Fashion School Marks Two Transitions
The Modeschule Hetzendorf 2026 graduation show featured student fashion, a leadership transition, and new Trzesniewski workwear designed in Vienna.
Promotional graphic for the FAT International and Porsche exhibition at Vienna's MAK, showing a Porsche race car in motion with red lettering on a black background. 26 June 2026 Motorsport Meets Design and Fashion at MAK Vienna
While Formula 1 heads to Spielberg, Vienna's MAK showcases motorsport through race cars, design archives and fashion.
Hiker with backpack crossing a stone wall in a mountain meadow near Innsbruck surrounded by forests and alpine scenery. 25 June 2026 Where Outdoor Fashion Meets Smart Tourism: Austria's Alpine Approach
Outdoor equipment, public transport and data-driven visitor guidance: how a partnership in Innsbruck reflects the changing future of alpine tourism.
Square teaser graphic featuring abstract blue ocean waves and the text 'Paris Fashion Week Menswear SS27 Watch Tip: When the Beach Becomes the Runway.' 24 June 2026 Paris Fashion Week Watch: When the Beach Becomes the Runway
Sand, waves and surfboards replaced the classic catwalk at Paris Fashion Week, where water sports became the visual theme for menswear 2027.
People swimming around a catamaran in turquoise coastal waters near Protaras, Cyprus, during a boat excursion. 24 June 2026 Top Boat Excursions: Europe Accounts for Seven of the Top 10
A new review-based ranking places Phuket first for boat excursions while Europe claims seven of the top ten destinations.
Group portrait of 13 women in couture gowns by Jasmin Erbas during the Vienna Awards 2026 campaign shoot inside the Hofburg in Vienna. 23 June 2026 Vienna Awards Reveal Couture Campaign for October Gala
A new Vienna Awards campaign image offers a first look at Jasmin Erbas' couture designs before their presentation at the October gala in Vienna.
A woman dives into the sea from a boat. 22 June 2026 Open Water Swimming Safety Quiz: Test Your Knowledge Before You Dive In
Could you recognize a rip current or react correctly to a leg cramp in deep water? This quiz tests practical open water safety knowledge.
Interior of the John Reed Wien Oper fitness club with workout equipment, reception area and Reformer Pilates studio in Vienna. 21 June 2026 Vienna's New Fitness Address: John Reed Opens at the Opera
A new fitness destination opens near Vienna's State Opera. Here's how John Reed's latest club combines training, music, design and wellness.
Person looking at a white T-shirt with handwritten 'Schön?' message, illustrating the eSeL Art Swap event and its questions about artistic taste and value. 20 June 2026 Art Without a Price Tag? Vienna Revives the Swap Experiment
Can art be valued without money? A Vienna swap event at mumok invites visitors to exchange unwanted artworks and rethink taste, value and collecting.
Homemade berry yogurt ice cream, banana nice cream and strawberry-vanilla ice cream served with fresh fruit on a kitchen counter. 19 June 2026 Homemade or Expensive to Buy? Europe's Ice Cream Price Gap Comes Into Focus
A new comparison highlights major ice cream price differences in Europe and why some consumers may turn to DIY recipes instead.
Kate Millett's 1972 installation 'Terminal Piece', showing the artwork that inspired the title and central concept of the new exhibition at Vienna's mumok. 18 June 2026 Print Art on a T-Shirt? mumok Opening Invites Visitors to Wear the Collection
Bring a T-shirt, leave with wearable art: mumok's opening day combines live screen printing, interactive workshops and a new exhibition built around participation.
Close-up of an artisan painting a colourful enamel jewellery design by hand during Freywille's 75th anniversary event in Vienna. 17 June 2026 75 Years of Freywille: How Vienna's Fire Enamel Jewellery Is Made
A live painting demonstration and new Sphinx-inspired designs revealed how Vienna-made fire enamel jewellery is crafted for Freywille's 75th anniversary.
Hand-painted limited-edition ceramic football mug and close-up of its individually numbered base being finished by hand. 16 June 2026 World Cup Mornings and a Ceramic Mug: Austria Wakes Up for Football
Austria returns to the World Cup shortly after sunrise. As fans prepare for the 6 a.m. kick-off, football fever is even appearing on handcrafted ceramic mugs.
People sitting on a grassy field during an outdoor yoga session in a peaceful summer landscape. 16 June 2026 Feel Good Festival: Movement, Mindfulness and Fresh Food Ideas Meet in Vienna
Movement, mindfulness and smarter food habits come together at Vienna's Feel Good Festival as organisers report tickets are close to selling out.
Visual A Cro-Magnon Brain in a TikTok World 15 June 2026 Podcast: How Digital Comfort Shapes Modern Sales Psychology
From digital footprints to TikTokization: how platforms read behavior and why an ancient brain still decides in a fragmented media world.
Wall-mounted collection of wigs 14 June 2026 Hair and Faith: Jewish Museum Presents a New Look at the Sheitel
A new Vienna exhibition uses film and personal stories to explain why some Orthodox Jewish women wear wigs—and how hair coverings connect to wider religious traditions.
Vienna NHM Historical Fashion Show 12 June 2026 Fashion Meets Archaeology: Vienna Catwalk Inspired by Ancient Textiles
What can prehistoric textiles teach today's designers? A Vienna fashion school and the NHM answer that question with a catwalk inspired by seven millennia of clothing.
Presentation stand of the European Ayurveda Resort Sonnhof at a press day in Vienna. 11 June 2026 European Ayurveda in Tirol: When Ancient Healing Meets Alpine Life
A Vienna press day offered a closer look at how Ayurveda has evolved in Austria—from alpine herbs and digital coaching to medically guided wellness concepts.
Abstract illustration of a camera and studio lights in a stylised 1980s photography studio. 8 June 2026 Elfie Semotan: The Photographer Who Changed Austria's Visual Language
Austria has lost one of its most influential photographers. How Elfie Semotan reshaped fashion, portrait and advertising photography over six decades.

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