Menswear that tells the story of a fashion label

In May 2013, H&M announced the debut of the new men's collection 'Mauritz Archive' on 19 September 2013 worldwide. The collection references the beginning of the H&M story in 1968 when Hennes bought the men's outdoor store 'Mauritz Widforss' in central Stockholm. Later, the names Hennes and Mauritz were combined and formed the label's name, today primarily known as 'H&M'. The first previews make the impression of classical forester style.

fig. original: Insights (image 2) into the archive at H&M which inspired the new men's collection 'Mauritz Archive', comes into stores (and online) on 19 September 2013. Photos: (C) mattiasbarda.se.

Source: Original article with images on http://www.fashionoffice.org/collections/2013/hm5-2013.htm.

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