Isabel Marant's Parisian chic at H&M

Today on 11 June 2013, H&M announced that the new collaborative collection (for women, men and teenagers) together with French designer Isabel Marant will come into stores (worldwide and online) on 14 November 2013.

Isabel Marant's collection of clothing and accessories is described as reflection on Parisian chic which is made from urban attitude, boho elegance and rock 'n' roll spirit. It's the first time that Isabel Marant creates a collection for men.

fig. original: Isabel Marant (on the photo left) and Margareta van der Bosch provided the first insights into the new collaborative 'Isabel Marant Pour H&M' collection on 11 June; the collection (women, men, teenagers) comes into stores on 14 November 2013.

Isabel Marant (biography) says about the style of the pieces: "...a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."

And Margareta van den Bosch, Creative Advisor at H&M, adds: "The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary."

The video shows Isabel Marant speaking about her collaboration with H&M. The 'Isabel Marant Pour H&M' collection (women, men, teenagers) comes into stores (worldwide and online) on 14 November 2013.

Source: Original article with image and video on http://www.fashionoffice.org/collections/2013/hm6-2013.htm.

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