Liniert's fashion shooting in Vienna's subway and the inspiring text by Austrian children's book writer Mira Lobe

In mid-September 2013, Austrian label Liniert presented the new winter collection with fashion images from the Viennese subway such as the one on this page in front of digitally projected world population statistics. The image series is accompanied by inspiring citations of Austrian author Mira Lobe's children's book 'Das kleine Ich- bin-Ich' (review of 'The Little 'I-am-me' in English). The selected verses are about the different looks of people who are walking on streets and through the city - and in the crowd of people a little individual becames aware of itself (the book is for kids from 4 years on). Liniert's Winter 2013 photo series is published on

fig. original: Sleeveless wrap top made of cotton/viscose/elasthan knit, winter collection 2013 by Liniert; photographed in front of the world population statistics at the U-Bahn station Karlsplatz in Vienna. Photo: (C) Liniert.

Source: Original article with image on


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(C) Sawetz, since 1996