fig.: Extreme biker Vittorio Brumotti with black 'Icon' sunglasses by Gloryfy. Photo provided by Gloryfy in February 2014; photographer Hannes Sautner, (C) shootandstyle.com.

...seen on 6 February 2014 at the campaign images and social media posts by the Austrian label Gloryfy which received recently the ISPO Gold Award in the category 'Action'.

One of the protagonists of the new sunglasses 'Icon' from Gloryfy's 'unbreakable Lifestyle'-collection is extreme biker Vittorio Brumotti. He is bike trial champion, TV-personality and appeared already in fashion and beauty. The 'Icon' glasses come in black (like on the image above) and fluo.

Gloryfy's Facebook page is filled with photos and videos of 'extreme' men such as slackliner Christian Waldner who came along to check the 'Icon' fluo (embedded post below). Christian Waldner is known from his highline walk last year at the Stephansdom in Vienna.

In May 2014, Gloryfy will release the 'Icon Werner' sunglasses named after Werner Schreyer who is one of the most famous male models in the fashion world. Since several years, he is additionally active in photography and painting. Asked about being unbreakable, he says in an interview: "To be 'unbreakable' means for me that you need to be daring in life - to know ups and downs in order to emerge again from such difficult times invigorated and 'unbreakable'."