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11 June 2016

Football player Zlatan Ibrahimovic' A-Z presents first collection with items which work in- and outside the gym

Recently, the new brand A-Z by Swedish national team player Zlatan Ibrahimovic was launched at a press and fan conference which was streamed live via Facebook from Paris on 7 June. Fashionoffice announced the social media event without any closer information about the kind of sportswear; A-Z hasn't communicated more details until the conference which started with a fashion performance by athletic dancers dressed in A-Z items which can be described as urban sportswear. (The live video can be reviewed on During the conference, the fashion film 'Inner Voice' premiered (embedded below). The film shows men and women during muscle and will strengthening activities. Zlatan's voice speaks for all - women, men, boys, girls - the protagonists are soundtracked with the voice of the football player whose message is to conquer all odds even when others don't want give you any chance: “You will sweat, cry, scream, bleed. And if anyone criticizes your labor? Rip out their tongues and let their words be your meat.”

The video and the first lookbook images (tennis and basketball players on this page) show with various sports disciplines like boxing or running the bandwidth of the A-Z sportswear which works with its functional urban athleisure appeal for activities in- and outside the gym.

Video: 'The Inner Voice' brand fashion film by A-Z; created by Forsman & Bodenfors, directed by Philippe Templeman. Zlatan Ibrahimovic says about the message of the video: ”What I went through. All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the peoples brand. I am the peoples man. That is the way it is.”


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