11 September 2018
Liu Wen presents H&M Conscious Exclusive AW2018 collection of day and evening wear made of materials like recycled cashmere or velvet from recycled polyester
H&M presents the upcoming (online distributed) Conscious Exclusive Autumn/Winter 2018 collection (launch 27 September on hm.com) with campaign images showing one of the highest paid models worldwide (Forbes list), Chinese model Liu Wen in elegant and practical combinations such as a long ball gown (made from recycled polyester) in combination with slingback stilettos (Tencel blend) and a coat (recycled wool blend). The collection consists of clothing pieces, shoes and accessories, from evening wear over cocktail to day wear made of materials like recycled cashmere or velvet from recycled polyester (image above). "The velvet, for instance, has taken years to develop in order to create a high enough calibre that we were happy with,” introduces Cecilia Brännsten, Environmental Sustainability Manager at H&M group, into the collection.