23 August 2018

Petit Bateau presents AW2018 children's collection with campaign images by Japanese artist Osamu Yokonami

The new campaign for the Petit Bateau Autumn/Winter 2018 children's collection photographed by Japanese artist, fashion and advertising photographer Osamu Yokonami presents basic items for the colder and rainy days with sceneries celebrating nature and showing a playful approach to literacy, knowledge - such as the photographer mediates with the column of old books (on view at the image right) the archived knowledge of centuries of people's efforts to understand the construction of life. The collection reflects autumn with colors like caramel-brown, forest green, bordeaux, or gold. The French label's signature maritime stripe pattern (Petit Bateau means Little Boat) runs like a red thread through the collection such as at the new waterproof, reversible wind jacket.

fig.: Campaign images for the Autumn/Winter 2018 children's collection by Petit Bateau. Photos: © Osamu Yokonami. (More images from the campaign are published at Petit Bateau Facebook.)


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