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13 October 2018

Travel kits & accessories made of Schladming Loden (wool), certified cotton, and leather-like cork skin by 'Said The Fox' seen at garden market in Vienna

Yesterday, Fashion.at visited the Ludwig Reiter Autumn Market at the garden of the Viennese shoe manufactory where several labels from fashion over culinary are currently presenting their goods (open today from 10.00 - 18.00). One of them is 'Said The Fox'. Alexandra Pecher (picture right) founded the label around five years ago after skiing in the Dachstein region in Styria where she learned more about the production of traditional Austrian wool, the so-called loden; in the case of 'Said The Fox', it's especially Schladming Loden which is used for the production of travel kits and accessories such as the light-grey tablet sleeve on view at the image below. Alexandra Pecher collaborates with regional and socially engaged workshops where the staff works under family-friendly conditions. The bestseller of the collection for example, the 'Foxy Sleep Mask' made of certified cotton is produced in workshops in Vienna and Styria; the Viennese workshop applies the Galaxy Print which can also be found at the 'Bum Bag', worn on that day by Alexandra Pecher.

fig. right: The image shows 'Said The Fox' founder and designer Alexandra Pecher wearing the label's black Bum Bag while showing how to fold the Toiletry Case made of leather-like Portuguese cork skin.

fig. below: 'Said The Fox' products presented on 12 October 2018 at the Ludwig Reiter Autumn Market (12 and 13 October) in Vienna.




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