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Fashion.at - magazine search articles get the trendletter

31 March 2019

Austrian label Lena Hoschek opened 'Bunny Bogart' online shop for newborn, toddler wear and toys with products such as 'Apple Music Box' or sun hats

Last year in mid-September, Lena Hoschek, founder and designer of the eponymous brand, opened the baby, toddler and children's concept store 'Bunny Bogart' in Vienna (article).

fig.: Insight into the 'Bunny Bogart' store at Gutenberggasse 17, 7th district of Vienna. Photo: Lena Hoschek/Bunny Bogart.

Now, 'Bunny Bogart' clothing, toys, etc can be browsed easily via online shop by using filters such as for the wide range of around 50 brands (inclusively Lena Hoschek children's wear with the label's signature ribbon skirts), for clothing after sizes (selection after months and years, from newborn up to 8 years), shoe sizes or gender.

The 'Gift' category contains ideas for presents for newborns such as the 'Apple Music Box' playing music by Brahms. By searching further through the category 'Play' (translated from German 'Spielen'), the toys inclusively books aren't gender-centred and appear to be at large the same for boys and girls.

Filtering after gender in the category 'Clothing' is in some cases probably a personal choice; the sun hat by Bebe Organic in yellow for example might attract parents of toddler boys too. It appears at the search for 'Hats', 'Girls'. Searching for boys' hats by Bebe Organic, the version in taupe appears. Girls have a greater choice when it comes to Bebe Organic sun hats: parents can choose between taupe, yellow or floral print. Well, it's not obligatory to use the gender filter at 'Bunny Bogart'.

(The website is available in German; the content can be easily translated via Chrome browser into English; delivery of products worldwide. The information for this article was fast checked today.)


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