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19 March 2019

Jeweler Freywille presents SS2019 collection with three premieres and collaboration with designer Claus Tyler

Today, Austrian jewelry brand Freywille invited to the presentation of the new Spring/Summer 2019 at the Spiegelsaal (mirror room) at Park Hyatt in Vienna. The jewelry brand, known for incorporating artful interpretations of details of paintings by Gustav Klimt, Claude Monet, or Alphonse Mucha into enamel bracelets, earrings, pendants, watches and accessories like matching scarves, stepped into two new fields: pop art and enamel jewelry on 18 karat gold combined with diamonds and pearls. The 18 Karat Gold & Diamonds line is published already online; the collier (at the image above, left) with three rows of pearls and two enamel plates with a motif paying homage to Vincent Van Gogh's painting 'Almond Blossom' placed into a diamond decorated infinity-loop is a unique piece and represents exclusively the new style of Freywille to combine enamel with 18 karat gold, diamonds and pearls.

Additionally, Freywille debuts 2019 light and playful designs for earrings and bracelets. Last mentioned carry the name 'Spring Bracelets' consisting of a flat ball-like enamel part with motifs inspired by paintings of Vincent Van Gogh, Gustav Klimt and Claude Monet on a golden clasp bangle (on view at the image above, right).

For the pop art debut, the designers of Freywille took a new approach to the development of the motifs. For 'Paris Pop', landmarks of the city are placed onto rainbow-like circular graphics. The Tour Eiffel, Arc de Triomphe, or Notre-Dame appear like in an animated film from the 1960s about exploring the beauty and wonders of the world. 'Mon Paris' is written in a field which makes think of a speech bubble or house number plate. The city of Paris is also the inspiration for the 'Paris Art Deco' line which pays homage to the decorative elements of the French capital's architecture of the 1920ies and 30ies. The accompanying scarf dessin is made of the two motifs 'Paris Pop' and 'Paris Art Deco'; the pop art graphics in the middle are surrounded by art deco decorations. At the press presentation, Freywille designers live-painted the fabric dessin (snapshot from the live-painting above).

Freywille fabric dessins were also staged with a special collaboration with Austrian designer Claus Tyler. The jewelry brand and the designer teamed up already last September for the presentation of the Claus Tyler 'Dynasty' collection at Vienna Fashion Week (FB post). For the presentation of Freywille SS2019 at Park Hyatt Vienna, Claus Tyler created dresses of fabrics with scarf patterns inspired by paintings of Gustav Klimt and Vincent Van Gogh. On view at the image are dresses with designs from the Freywille 'Hommage à Gustav Klimt' series.

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