7 August 2019

Premiere: Lena Hoschek presents first ever denim jeans

The jeans from the Autumn/Winter 2019/20 'Men At Work' collection by Lena Hoschek are probably one of the most feminine denim pieces with Austrian origin in the upcoming season. The designer named them 'Norma' after Marilyn Monroe who was born as Norma Jeane Mortenson. Some might think instantly of Marilyn Monroe's appearance in jeans in the 1960s movie 'The Misfits'.

"We honed the cut endlessly to create the right fit - a pair of jeans that embodies my ideal of the perfect figure, accentuating curves for a great derrière and a slim, nipped-in waist," says Lena Hoschek about the design of the brand's first ever jeans. 

fig.: The jeans from the Lena Hoschek 'Men At Work' A/W19/20 collection are named after the designer's childhood idol 'Norma'. At the image, the denim jeans are combined with 'Dallas' blouse and 'Heritage' belt. Photos by Lupi Spuma; make up and hair by Christopher Koller. The catalogue of the 'Men At Work' collection is published already online together with some items available at the shop.

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