Fashion Feeds
 - magazine search articles get the trendletter

15 January 2019

Outdoor brand Teva celebrates 100th anniversary of Grand Canyon National Park with special sandal collection; parts of the sales proceeds will be donated to the park

On 26 February 1919, the Grand Canyon National Park in Arizona, US was founded. On occasion of the 100th anniversary of the American National Park, the Californian outdoor and lifestyle brand Teva presents a special collection with the name 'GC 100' paying tribute to the nature of the Grand Canyon National Park which was declared by Unesco in the late 1970s as a World Heritage Site. Parts of the proceeds of the sport sandals will be donated to the park.

Teva is strongly connected to nature (the Hebrew word 'Teva' means 'Nature') and the Grand Canyon. The brand was founded in 1984 by Grand Canyon rafting guide Mark Thatcher who transformed flip flops into sport sandals that are wearable in various terrains from water over sand to rocks.
The special Grand Canyon 100th anniversary collection GC100 consists of three models for women and men - starting with a new interpretation of the classical 'Original Universal' remembering the development from a flip flop with additional straps to a sport sandal. The straps are designed for all three models with the same pattern making think of Native American culture and referencing with its colors the nature of the park; red stands for the sun and the red rocks, blue for the water of the wild rivers and brown for the sand.

The classical model is accompanied by two more robust sandals with cushioned soles. The 'Hurricane XLT2' (on view on this page) and the 'Hurricane XLT2 Alp' with special padding on forefoot, heel and ankle.

fig. above: Campaign image of the 'GC100' sandal collection by Teva, Spring/Summer 2019.
Below: 'Hurricane XLT2' for women and men from the 'GC100' special collection by Teva.

more collections>

© since 1996 Sawetz