11 March 2020

Austrian jewelry brand Cajoy opened treasure box-like store in Vienna at Seilergasse, known for its trendy boutiques

Fashion.at followed the invitation to the store opening by Austrian jewelry label Cajoy at Seilergasse 3 in the 1st district of Vienna. The very central located store is the first own brick and mortar presence by the company which was founded 2013 and sells its chic jewelry at more than 230 stores of the beauty retail chain Marionnaud in Austria, Switzerland, Liechtenstein and Germany as well as at the brand's online shop cajoy.com. The physical Cajoy store at Seilergasse has a boutique appeal. On 42 square meters, the furnishing concept by German architect Frank Mitschke provides a well composed light shadow space with trompe-l'oeil floor for the presentation of the jewelry with matching scarves. The boutique is a comfy place and might remind visitors on a treasure box with citations of Wiener Jugendstil. Eye-catching are the colorful earrings made of pearls, currently the best-sellers from the range.

Images: The first Cajoy store is located at Seilergasse 3 in Vienna; opening in early March 2020. Photos: © Cajoy / Photographer Inge Prader.

Embedded FB post below: On the official opening day, the founder of Cajoy Theresa Inama-Buschmann (right) was captured by photographers with guests such as on view at the image with popular Austrian actress Elke Winkens (jury member of Austria's 'The Masked Singer' TV-show at Puls4, starts on 14 March) and legendary football player Michael Konsel.