12 October 2020

Austrian underwear, fashion brand Palmers stepped into the home textiles market

Austria has only a few internationally working fashion brands. One of the oldest and most successful is Palmers. The brand is legendary for its advertising, which received for the construction of female images positive and negative feedback, and known as former co-owner of other brands like once Ludwig Reiter, the Viennese Helmut Lang shop or Wolford. With last mentioned, the currently in 17 countries available brand is still working together for the range of tights which combine Wolford luxury with Palmers style. The style can be described as long-lasting classical with focus on comfort and a pleasant breeze fashion chic such as on view at the new Palmers X Marina Hoermanseder collection, announced to come into selected stores on 18 October (fast checked today).

The home textiles range is brand new at Palmers and was launched on 17 September on occasion of the opening of the new PADO Shopping Galerien in Parndorf near Vienna. On 1st October opened the second Palmers Home destination. This time in Linz, capital city of the Austrian federal state Upper Austria at the second floor above the brand's flagship store at Landstraße 42. The store with dessous, loungewear and home textiles such as blankets for the living room, towels for the bath, table cloths, bed sets,... or accessories like candles can be explored virtually (FB post below). Unfortunately, the virtual tour experience isn't connected directly to palmers-shop.com.

The third Home store will open at the new Palmers shop (opening this year) at Salzburg's popular shopping boulevard Getreidegasse.

Image: Palmers Home opened on 1 October 2020 at the second floor of the brand's flagship store at Landstraße 42 in Linz, Upper Austria. Photographer: © Helmut Harringer/www.speedlight.at.