6 December 2020

Christmas and New Year Fashion from London: Miss Selfridge styles for the upcoming festive season

Today is the last day of the 2nd 'hard lockdown' in Austria. Currently, European people experience not only the changes the pandemic brings. Brexit is back in the headlines as the negotiations were continued these days with the aim to prevent a 'no deal' scenario. The negotiations will define the trade and legal relations between UK and the countries of the EU. However the deal or no deal will look like; the importance of British style for European fashion will remain - not only because London is a mecca for internationally distributed fashion respectively media publications and globally planning creative agencies.

Fashion.at used the database of a London based press-images library for news concerning the upcoming holidays. At the 'New Year Fashion' folder, Miss Selfridge (was started in 1966 as young fashion range by London headquartered high-end department store chain Selfridges) provides attractive pictures of festive outfits styled from items of the current range.


Images: Miss Selfridge 'Christmas 2020' campaign, missselfridge.com. Left: Black Quilted PU Skirt; Pearl Embellishement Piecrust Knitted Jumper; White Mini Bag. Right: Black Paisley Print Fit and Flare Dress; Black Topstitch Boots.