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29 January 2020

Fashion.at style tip SS2020 inspired by the ocean, fruity breezes, 3D print, circular production, ...

The best way to protect the planet is to reduce waste. In fashion, the easiest way to safe resources is to wear clothing, accessories as long as possible. Fashion.at looked through new and upcoming collections for classical styles that survive fast changing trends.

The unisex 'Erin' frame in ocean teal matt/silver for optical glasses is from the upcoming zero waste 'natural 3D' collection by the Austrian brand neubau eyewear. The production waste of the 100% sustainable biological powder, which is derived from the castor-oil plant, can be reused in future 3D print processings. It's announced that the models, named after climate and environment activists, will be available from April.

The 'Tropical' case showing a parrot and the 'Shell' cuff with pearl are from the new Summer 2020 'TropicalCrush' collection by Swarovski.

The maritime striped longsleeve shirt by Esprit was presented together with the company's sustainability activities concerning environmentally friendly and fair production. 'Circular Fashion' for the reduction of waste is one of the topics mentioned by Esprit. The use of recycled cotton for example is on top of the strategy list.

The eau de parfum 'Orange de Bahia' (for women and men) by Boucheron was launched already last year in May. The mandarin, orange, coconut milk, rose, fig leaf, cedar wood, amberwood composition is inspired by the tropical scents of the Amazonas, samba in Brazil and legendary jewel hunts.

The jacket 'Joanne' in black leather with gold is a classical piece from the 'Season of the Witch' SS2020 collection by Lena Hoschek. Photo: Lupi Spuma.

'Eyemazing Volume On Demand Mascara' by Manhattan Cosmetics is available in Austria since this month. The texture of the mascara is developed for reapplication - keyword 'On Demand', the day through.





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