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7 July 2020

Insights into the Alpha Tauri Spring/Summer 2021 collection at this year's first F1 race weekend

Red Bull's fashion brand 'Alpha Tauri' sent insights into the presentation of the Spring/Summer 2021 collection which was held on occasion of the first race of the Formula 1 in 2020 from 3 to 5 July in Spielberg, Styria. 'Round 1' of the F1 season happened in a pandemic adjusted mode exclusively for audiences via (TV) screens. The upcoming 'Round 2' is scheduled for 10, 11, 12 July - again in Spielberg.

Images: The Alpha Tauri Spring/Summer 2021 men's and women's wear was launched alongside the start of the Formula 1 season in Austria and was shown to a selected group of retailers and fashion media on 4 July at Schönberghof in Spielberg, Austria.
From left to right: Tanja Guendling, VP AlphaTauri, CEO AlphaTauri Ahmet Mercan and Mik Yong, Head of Design AlphaTauri pose with models. Photos by Andreas Rentz/Getty Images for AlphaTauri/

Guests had the chance to get a closer impression of design details and fabrics such as built-in packable systems incorporated into coats and the brand's Taurobran® fabric developed in cooperation with Schoeller Textil AG. More about the textile technology activities of Alpha Tauri, the brand's views on the future of fashion, strategies to cut waste - keyword production-on-demand, and a video of the 'Mobile Innovation Lab' with features like 3D knitting machine (the traveling store folds out of a truck) were published one day before the catwalk presentation on 3 July at (fast checked today).

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