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4 May 2021

Austria Insight: Students of the University of Applied Sciences Wiener Neustadt present project for more transparency and sustainability in fashion with design items and new shop on

The online shop of the start-up 'Ikonity' with fashion by Austrian designers opened officially on 3rd May. 'Ikonity' was founded in 2018 as a fashion marketing project by business students of the Campus Wieselburg, University of Applied Sciences Wiener Neustadt in Lower Austria. Now, three years later the ongoing project reached the next level: An e-commerce platform which provides insights into the production of fashion with focus on fair production and sustainability. The next announced step is developed from the students' mission to reduce waste and preserve resources: 'Cradle to Cradle' is already placed prominently at the website and explained as circular economy starting with the collection of used clothes for recycling, upcycling.

Image: The picture shows the page about participating brands presented at the website of the 'Ikonity' fashion project by students of Campus Wieselburg, University of Applied Sciences Wiener Neustadt. Photo: Marcella Wallner, Digitalsports Fotografie.

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