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14 April 2021

Austria Insight: 'Sun & Ice' Style 2021 for remote working, city tours and beach walks

This year's April weather with very warm and sunny to cold and snowy days doesn't improve the rather depressing overall situation in Austria. The pandemic tests the people's endurance. The nerves are in constant tense. Not only the now leaving Health Minister who co-directed the country with bravery and sovereignty through the last 14 months is exhausted. The hard lockdown will last in Vienna and Lower Austria due to the amount of new infections and hospitalizations until 2 May. The third federal state Burgenland which traditionally decides like the two other states, announced today to open stores etc. on 19 April. Well, it's not far from the 2,8 million people metropolitan area (city of Vienna and surrounding) to Burgenland's lake Neusiedler See which will become very probably the region's favorite weekend destination. Howsoever. The icy days will soon be over and sunshine can be enjoyed also in the gardens of the métropole or the Vienna City Beach at the Danube. Fashion.at collected some pieces with Sun & Ice on better days in mind.

The vegan ice cream on view on the image is the latest product development by the Austrian brand 'Veganista'. The brand founders are the siblings Cecilia und Susanna who run eleven ice salons in Vienna and one in Parndorf in Burgenland. The ice cream has been available in Austria since February at the supermarket chain Spar. At the image on view the four VeganistaXSpar ice cream varieties Strawberrytella, Kiss The Cookie, Nuts About You, and Fudge Off. Photos: Gerhard Wasserbauer.

The dress striped in white and fruity fresh orange is from the current collection of Salzburg-based label 'Amalia O.' The brand was founded by boutique owner Tanja Eibl and her husband Markus Eibl. Together, they created the idea of a slow-fashion range of comfortable everyday pieces in classical style inspired by the 1950s, 1960s. The fair produced dresses can be worn at the office or remote working, on city tours or beach walks.

The sunglasses are from the Tom Ford Spring/Summer 2021 collection inspired by the 50ies, 70ies. The 'FT0882 Neughman' sunglasses with tortoise colored frame, orange lenses and with blinders at the sides are a new interpretation of 1970ies aviator style.

The swimsuit from the LEMLEM X H&M collection will be available from 22 April. The brand Lemlem by Ethiopian model, actress and women's empowerment advocate Liya Kebede created a collection of comfortable city outfits ready for summer getaway. The caftans, beachwear pieces with bold stripes and dip-dyed color-blocking, swimwear, jewellery and accessories are made of sustainable materials.



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