26 July 2021

Campaign for long-lasting comfortable fashion styles by Weber + Weber presented with Audrey & Nuriel Molcho of the Vienna-based tailor-made hats brand 'Nomade Moderne'

Recently, two brands with a cosmopolitan background and anchored in Vienna have teamed up for the presentation of fashion which survives the industry's seasonal expiry days. The campaign is planned to be spread for the promotion of Weber + Weber men's and women's wear in Autumn/Winter 2021/22. The couple Christian and Manuel Weber collected experiences in the international fashion business until they founded the brand Weber + Weber for slow fashion which combines Italian craftsmanship and Austrian heritage especially concerning the development and dyeing of wool fabrics.

Last year, Weber + Weber moved from Vorarlberg to Vienna where the brand is headquartered (partnering stores in Kitzbühel, Kaprun, Gstaad, Zermatt, St. Moritz, Meran,.. ) with showroom and studio at the Palais Erzherzog Carl Ludwig (article). One of the specials of the range are suits and blazers made of an elastic wool material which makes them as comfortable as pullovers. Weber + Weber's keyword for the comfortable wardrobe gives the new campaign its name 'Un-Suited' in the meaning of 'relaxed'.

Image: The picture of the campaign 'Un-Suited' shows Audrey & Nuriel Molcho, founders of the modiste brand 'Nomade Moderne'. The name Molcho is strongly associated with one of Vienna's most prominent food and gastronomy companies 'Neni' which provides its own product range in supermarkets and runs Israeli restaurants all over the world. Nuriel Molcho is one of the sons of the founder Haya Molcho who named the company 'Neni' after the first letters of her four sons' names. On his travels for the international family business, Nuriel Molcho gets inspiration for his street photography and unique tailor-made hats under the label 'Nomade Moderne' which he founded together with his wife Audrey in Vienna.