22 June 2021

Fashion retailer Breuninger started environmentally friendly digital sales check as alternative to receipts on paper

The media information about the latest store technology by one of Europe's leading fashion retailers Breuninger (fashion by brands like Gucci, Burberry, Boss,... in stores in eleven cities and one online shop) was released last week. The news with focus on the environmentally friendly paper-free alternative digital receipt received attention by special interest media for professionals of the fashion business such as FashionUnited or Textilwirtschaft.

The digital sales check is processed via the Breuninger app also for cash payments. The rollout has already started and is scheduled to be available in all eleven stores (Stuttgart, Düsseldorf,...) by the end of the month. The alternative to paper was developed as part of the company's corporate responsibility strategy, which concerns the selection of sustainably produced fashion ranges, the working conditions of the around 5.500 Breuninger employees, logistics and other activities. One of the plans mentioned for 2022 is to offer residents and customers charging stations for cars and e-bikes in all Breuninger parking garages.

Image: The paper-free digital receipt application by Breuninger, introduced in June 2021. Photo, photographer: © E.Breuninger GmbH & Co.