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23 November 2021

Vienna Insights: Callisti presented new couture collection with a lively photo story from sideshows of festive events


Currently, Austria is in lockdown - and even when it's sometimes more a 'Suppose, it's lockdown and nobody cares'-situation, a great part of the population is seriously trying to reduce contact with others to get back to normal life as soon as possible with all the entertainment possibilities like fine dining, cocktail parties and dance balls.

Vienna-based couture and ready-to-wear design label Callisti by Martina Mueller-Callisti gives a first taste of the style of gowns for upcoming festive events and balls (ball dates fast checked today) like the Vienna Philharmonic Ball (20 January 2022), Techniker Cercle (22 January 2022), or the Vienna Opera Ball (24 February 2022). Callisti (founded 2007) is known for a glamorous and elegant style which received in 2018 the 'New Designer of the Year' award by ELLE Germany and Mercedes-Benz.

The new collection 'Sense & Sensibility' will be available from mid-December at the online shop www.callisti.at and the Callisti store at Weihburggasse in the 1st district of Vienna where the couture gowns can be customized on request. The collection is designed for festive events like Christmas parties, New Year's Eve galas, the red carpet, cocktail receptions and weddings. The presentation of the range of gowns and cocktail dresses is accompanied by an expression of hope into our ability to handle the Covid situation.

"I thought for a long time whether I should design an evening wear collection," is Martina Mueller-Callisti cited in the press release (text translated by Fashion.at from German), "but then I thought: Of course! We all want to look forward to the ball season full of hope and to experience unforgettable moments again. To wear beautiful robes, to go out. And to feel the joy of life. That was also the reason why I staged this shoot with a lot of commitment. Right now we are all in the mood for something beautiful! "

(Original text in German: "Ich habe mir wirklich lange überlegt, ob ich eine Abendmoden-Kollektion designen soll," so Martina Mueller-Callisti, "aber dann habe ich mir gedacht: Natürlich! Wir möchten uns doch alle voller Hoffnung auf die Ballsaison freuen und auch darauf, wieder unvergessliche Momente zu erleben. Schöne Roben zu tragen, auszugehen. Und die Freude am Leben zu spüren. Das war auch der Grund, warum ich dieses Shooting mit viel Engagement inszeniert habe. Gerade jetzt haben wir doch alle Lust auf etwas Schönes!")

Image: The collage of a selection of campaign images for the new 'Sense & Sensibility' couture collection by Callisti presents models wearing long gowns and short cocktail dresses in stagings that make think of sideshows of festive events. The photo series was shot by her brother in law Manuel Tauber-Romieri. Photos: © Manuel Tauber-Romieri.

Credits of the campaign for the 'Sense & Sensibility' couture collection by Callisti:
Photography: Manuel Tauber-Romieri
Hair & Make Up: TEAM MudStudio: Ana Jaksic, Roman Klammer, Assistant: Natalija Bozovic
Models: Sanda Gutic, Lisa Marie Oberndorfer
Fashion & Styling: Martina Mueller Callisti
Assistant: Sabine Smidt



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