21 January 2022

Austrian eyewear label Andy Wolf launched the campaign and sustainability project 'Grow With Us'

Today, Austrian eyewear label Andy Wolf presented the latest sustainability project and campaign 'Grow With Us' together with the new collection of frames for optical glasses and sunglasses. At andy-wolf.com/en/grow-with-us/, the flower planting project is introduced with more details such as that with each sold frame, one square meter of wildflower meadow in Austria will be cultivated. The flower project with the aim to plant the seeds for creating a habitat for insects - like bees - and birds started already last year at fields and meadows bordering the headquarters in Hartberg. According to the press release, the flower plant initiative was the first 'Grow With Us' project of a series that will be continued this year for a more sustainable future.

Images, from left: The picture shows Andreas Pirkheim (Andy) and Wolfgang Scheucher (Wolf), the founders of the Austrian eyewear label Andy Wolf. Right: View at the Andy Wolf headquarters, surrounded by a wildflower meadow in Hartberg, Styria. Photos: © Felix Werinos.