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10 April 2022

Colorful, optimistic fashion style with mediterranean spirit from Carinthia: Gina Drewes announces drop of the 'Dolce far niente' SS22 collection from May at the label's 'Boutique am See' in Pörtschach on lake Wörthersee

The 'Boutique am See' is located in Austria's prominent summer vacation town Pörtschach on lake Wörthersee in Carinthia. The boutique was founded in 2018 by Gina Drewes. The designer, who studied textile design at the school of the training and research institute Spengergasse and fashion at Modeschule Hetzendorf, moved after around 25 years of activities in Vienna back to her home Carinthia. In 2020, the size of the boutique was doubled for the Gina Drewes women's wear, the label's streetwear line 'Monkey On My Shoulder', and Gina Drewes' tailoring service for customized unique items.

The next collection 'Dolce far niente' inspired by traveling and the personalities of women who enjoy life will be available at the boutique from May. The campaign for the colorful, optimistic Spring/Summer 2022 collection was shot at the apartments of The Sandwirt hotel at Palais Musil in Klagenfurt on lake Wörthersee. The campaign images are published at with direct link to the online shop where the collection is already available.

Image: The picture showing a model dressed in the 'Stella Overall Violett' is from the campaign for the Gina Drewes 'Dolce far niente' Spring/Summer 2022 collection.

Fashion: Gina Drewes/ @ginadrewes_official
Location: Sandwirth Suiten Palais Musil/ @der_sandwirth
Photographer: Bernhard Musil/ @bmusil
Models: Yasi Yari/ @yasii_yari, Aishat Gina/ @wiener_models, Bernadette H.
Make-up/Hair: Christine Akbaba/ @chrissiakbaba_mua

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