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6 February 2022

Lena Hoschek's interpretation of traditional clothing 'Tradition' SS22 is an homage to nature and outdoor activities

A preview of 'Tradition' SS22 was presented with the citation of a saying by Austrian author Peter Rosegger (1843 - 1918) who is known for writings about the rural life of farmers. The text is addressed to the difference between the genders in the reality of the late 19th century. In context with the reference to the definition of historical femininity, the short 'Tini' skirt with integrated bloomers becomes eye-catching; a practical design for cycling! The term for short wide trousers 'bloomers' is named after American women's right activist Amelia Bloomer, who invented the women's costume consisting of trousers under the skirt for more freedom in movement in the mid-19th century. Another highlight of the new interpretations of traditional clothing is the dress 'Aurora' made of a woven Scottish-like (tartan) check fabric. The dress is described as a choice for outdoor gatherings like picnics in the vineyards. Among the new designs of the 'Tradition' range (started 2009) of classics is the 'Aloisia' dress with millefleurs print from France.

Images, from left: 'Hermine' blouse and 'Tini' skirt with bloomers; checked 'Aurora' dress; 'Aloisia' with flower print. It's announced that the new collection of Lena Hoschek's 'Tradition' line of new interpretations of traditional clothing will be available in stores in Vienna, Graz, Kitzbühel and online at from 16 February 2022. Photos: LippZahnschirm.

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