12 August 2022

Portraits of participating designers of the upcoming MQ Vienna Fashion Week (12 - 17 Sept) presented under titles like ''Couture: Where gracefulness and timeless art come together' or 'Sustainability is key'

Time flies! Three weeks left and the school summer holidays are over in Vienna (school holidays end on 4 September). The preparations for the upcoming new season, which starts on 1 September (meteorological start of autumn) respectively 23 September (astronomical begin of autumn), are already ongoing. In mid-August, MQ Vienna Fashion Week, traditionally the chicest Viennese event in early autumn respectively late summer, is in the starting blocks for the organization of the shows which happen this year from 12 until 17 September.

More information about the schedule with the latest news about the participating designers has already appeared on the MQ Vienna Fashion Week website. Today, MQVFW released at mqvfw.com/news/ an introduction to the work of designers under the title 'Sustainability is key'. Some days earlier, the participating couturiers of festive and luxury fashion like Oliver Tolentino were presented under the title 'Couture: Where gracefulness and timeless art come together'. On 4 August, 'Next in fashion' was released with details about the participating educational institutions.

Images: The pictures show luxurious gowns by couturier Oliver Tolentino (based in Beverly Hills, California). The models were captured in front of the Gloriette at Schloss Schönbrunn (left) and in front of the Vienna State Opera (right). The MQ Vienna Fashion Week show of Oliver Tolentino will happen on 14 September 2022. Photo: © Marina Yazykova.

Editorial note: Fashion.at checked the website with ongoing updates at the news section and the show schedule 2022 today.