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9 September 2022

rebekka ruétz SS23 collection inspired by the nature and landscape of the Tyrolean valley Zillertal premiered on the runway at Berlin Fashion Week and with a fashion film



"There is no better teacher than nature when it comes to perfect color combinations and the mix of different materials," explains Tyrolean designer Rebekka Ruetz in the press release her approach to the development of the new Spring/Summer 2023 collection of her eponymous label rebekka ruétz. The collection with the title 'friederIKE' premiered this week on the runway at the Berlin Fashion Week. Since 2011, the designer presents collections twice a year in Berlin. On 7th September 2022 it was the fourth time that the designer collaborated with Zillertal Tourism for the presentation of nature inspired looks at the German capital's fashion week. The new collection 'friederIKE' visualizes the designer's interpretation of romance, tenderness and freedom of self expression - impressions that are associated with the Zillertal claim 'Das fühlst Du nur hier' (You only feel that here).

The runway premiere was accompanied by a fashion film directed by the Austrian in Germany based Linda Leitner and with a photo story by Zell am See, Salzburg-based Nathalie Hutter.

Image: The photo story for the new rebekka ruétz SS23 collection 'friederIKE which is an homage to the nature and landscape of the Tyrolean valley Zillertal was shot by Nathalie Hutter at the locations of the designer's inspirations in Tyrol. Photo: © 2022 Nathalie Clara Hutter, all rights reserved.

The fashion film directed by Linda Leitner is published on YouTube with additional information about the used materials like transparent lace or vegan leather for the pieces made from flowing cuts for interplays with the body's movements.

CREDITS
Direction, Concept & Idea, Editing: Linda Leitner // @lindaleitner
Production & Design: Rebekka Ruetz // @rebekkaruetz
Model: Yasi Yari // @yasii_yari
Photographer: Nathalie Hutter // @bynathalieclara
Hair & Make Up Artist: MAC Cosmetics Germany // @maccosmeticsgermany





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