19 February 2023

Fashion.at's selection of dresses for garden parties and weddings from the 'Cottagecore' Spring/Summer 2023 collection by Lena Hoschek

Today, Fashion.at asked ChatGPT to name the three most important contemporary fashion designers living in Austria. The answer to the question was given by the AI language model with a very realistic note about the importance of fashion from Austria. The number of talents from Austria is surprisingly large considering that the clothing or textile industry does not play such a large role in Austria's economy as in Italy, France or the USA, where the most important fashion weeks also take place every season.

Fashion.at asked: Name the three most important contemporary fashion designers living in Austria.

ChatGPT answered (openai.com/blog/chatgpt/ on 19 February 2023): "While Austria is not typically considered one of the major fashion capitals of the world, there are still many talented fashion designers working in the country. Here are three of the most important contemporary fashion designers living in Austria:"

ChatGPT first named Lena Hoschek with brief general information about the designer's brand of the same name, which was founded in 2005 after an internship at Vivienne Westwood, and the style that lasts over several fashion waves.

ChatGPT: "1. Lena Hoschek: Lena Hoschek is a highly respected Austrian fashion designer known for her vintage-inspired designs. She founded her eponymous label in 2005 and has since become a fixture in the European fashion scene. Her designs often incorporate traditional Austrian elements and she is known for her impeccable tailoring and attention to detail."

Recently, Lena Hoschek released catalog and runway pictures of the Spring/Summer 2023 collection 'Cottagecore' with the inspiring ideas behind the creation of the women's wear. The scenery of a romantic house surrounded by a natural garden corresponds with the designer's selection of wildflower prints and natural materials for dresses, skirts, blouses, trousers, pullovers and accessories. The collection is inspired by the diversity of nature (wildflower prints), traditional craftsmanship (ruffle and lace details), and natural resources (materials).

Images: Fashion.at selected some long dresses for occasions like garden parties, open-air opera and theater events, or weddings. The Spring/Summer 2023 collection 'Cottagecore' will be available in Lena Hoschek stores in Vienna, Graz, Kitzbühel and lenahoschek.com from March 2023. Photos: Runway looks by Philipp Jelenska; © Philipp Jelenska.