22 January 2023

MQ Vienna Fashion Week provided insights into the making of the new campaign by photographer Mato Johannik

At the beginning of March the dates for the 15th edition of the MQ Vienna Fashion Week were announced - 11 to 16 September. Now the campaign images and behind-the-scenes photos have been released. This year's photographer is Mato Johannik, who has already shot scenographic images for the MQVFW campaigns in previous years. In 2023, the photographer staged the fashion of the Austrian designers Callisti and Thang de Hoo, focusing on the expressiveness of the models. In the press release Mato Johannik says about the MQVFW 2023 campaign that the insight into the creative process of presenting fashion is the theme of this year's Vienna Fashion Week photo campaign.

Images, from left: The first two pictures are behind-the-scenes images. Photos: © creative headz. Right: MQ Vienna Fashion Week 2023 campaign image photographed by Mato Johannik. Photo: © Mato Johannik / Studio Mato.

Credits of the MQ Vienna Fashion Week 2023 campaign:
Photographer: Mato Johannik / Studio Mato
Hair and Make Up: Nico Styling: Franziska Sumberaz
Models: Iva, Kaya, Valentina @ Wiener Models
Fashion: Callisti, Thang de Hoo