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7 December 2023
Trends on the slopes presented by Bogner: Neon takes center stage
The German sportswear company Bogner has stores all over the world - Los Angeles, Beijing, London,... and as a specialist in snow sports apparel in prominent ski resorts such as Kitzbühel in Austria or Zermatt in Switzerland; Zermatt, by the way, was voted Best Ski Resort 2023 (https://best-skiresorts.com/en/best-ski-resort-awards-2023/); Kitzbühel achieved one of the top seven places in the category 'Comfort and convenience of mountain cableways/lifts'. Bogner regularly releases 'Styles of the Week' featuring highlights from the latest collections, such as this week's pieces from the Fire+Ice Fall/Winter 2023 men's ski collection, which appeals to sporty, adventurous and lifestyle-conscious skiers and snowboarders.
Images, from left: Neon colors take center stage in the Styles of the Week press release. The eye-catching Scott ski pants in neon lime are paired with the white Covell hoodie, also available with a mountain print. On the right is the functional Esko camouflage jacket in black, gray and neon green. Photos: © Bogner.
Bogner has been collaborating with athletes since the 1930s; recently, the new 'FIRE+ICE x Ester Ledecka' collaboration with the Olympic gold medalist in snowboarding and alpine skiing was unveiled on the company's Instagram, with a note that more will be released soon. First views can be found on https://www.instagram.com/bogner.fireandice/.
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