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29 June 2023
adidas Originals presented British designer Wales Bonner's reinterpretation of vintage looks and the upcoming collection from Kiev-based fashion label Kseniaschnaider
Earlier this month, adidas launched the 'adidas Originals x Wales Bonner' Spring/Summer 2023 menswear collection with a focus on Jamaican culture. The designer recently visited Vienna for the runway show of the collections created by her students and graduates at the University of Applied Arts; Fashion.at attended the presentation (article). For the adidas collaboration, Wales Bonner interpreted vintage-inspired silhouettes with updated materials and colors. The British designer, known for fusing European heritage with an Afro-Atlantic spirit, focused on exploring the adidas logo, the trefoil, and its enduring presence in the Caribbean, particularly Jamaican culture.
Image, left: Campaign image for the 'adidas Originals and Wales Bonner' SS23 menswear collection, shot by photography and directing duo Jalan and Jibril Durimel and styled by Tom Guinness, longtime collaborator of Wales Bonner. The collection was launched on 9 June with a campaign that captures the spirit of Jamaica.
This week, adidas Originals unveiled the next collection developed with a design label. This time, the brand codes of adidas were interpreted by the Ukrainian, Kyiv-based label Kseniaschnaider. The fashion label was founded in 2011 by the married couple Ksenia Schnaider and Anton Schnaider with a focus on upcycled apparel. The collection includes unconventional denim pieces with frayed edges, as well as reworked adiColor tracksuits, corsets, and dresses with a patchwork finish, footwear such as reinterpreted Superstar sneakers, bags and hats.
Image, right: 'adidas Originals x KSENIASCHNAIDER' Spring/Summer 2023, announced to launch on 1st July 2023 and available at adidas.com, kseniaschnaider.com and selected adidas stores.
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