21 May 2023

Pride 2023: adidas x RICH MNISI created a collection that serves as a 'Pride Pack' for swimming, cycling, football,...

This week, the adidas x RICH MNISI collection, the collaboration between adidas and South African designer Rich Mnisi, launched in stores and on adidas.com/pride with the campaign "Let Love Be Your Legacy", in reference to the upcoming Pride Month. In June (Pride Month), the achievements of lesbian, gay, bisexual, transgender and queer (LGBTQ) people in our society are remembered and honored globally.

The collaboration aims to promote allyship and freedom of expression without bias in the realms of sports and culture. The adidas x RICH MNISI collection, showing Mnisi's retro graphic print of checks, flowers and abstract shapes includes apparel and footwear for lifestyle and performance across adidas Originals, football, cycling, Sportswear and swim. The slogans 'Love Unites' and 'Let Love Be Your Legacy', printed in colorful letters, are a call for the "...wearer to lead with love and uphold inclusive values", adidas said in the press release. The range also incorporates recycled materials in collaboration with the Better Cotton Initiative, which was founded by the World Wildlife Fund to make the global cotton production better for the environment and the people.

Image: adidas Pride Shot. The adidas x RICH MNISI collection launched on 15 May 2023.