12 November 2024
 A month ago, the Austrian fashion industry was shocked by media reports of the insolvency of Lena Hoschek, which was considered the country's most successful designer brand. According to a recent report by the Vienna Chamber of Commerce, the fashion industry in general is facing challenging times due to a combination of economic pressures and changing consumer habits (article). Despite the fact that economic conditions after the years of the pandemic and inflation, as well as persistent delivery problems, caused Lena Hoschek to file for restructuring, the brand continues to move forward and presents what it does best: dressing stylish women with classic pieces. The image of Sarah Jessica Parker wearing a long denim skirt and a woollen stola in combination with the Love Letter jacket from Lena Hoschek's business line is unfortunately restricted for Austrian publishers to Austria and Germany for a limited time, but you can see a picture of the jacket here on this page. The picture of the film and TV star and style icon was taken on the streets of New York City during the filming of the third season of the Sex and the City spin-off 'And Just Like That', in which she plays Carrie Bradshaw. It's announced that the look will be seen on television in 2025. At lenahoschek.com, the Love Letter sets are featured with a link to an article on Vogue.de that features images of the outfit seen in New York. Image: The picture shows the Love Letter jacket from the Lena Hoschek business line. Photo: © Daniel Kindler. |
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